The pace of innovation is incredibly fast, with new things getting discovered daily. Over years of research, rogers identified some fascinating personality traits that help us organize how people will accept a new innovation. This book offers the knowledge and tools to engage confidently with emerging. Steam ships on the other hand are an example of a disruptive technology, a term introduced in the excellent book the innovators dilemma by clayton m. This presentation will introduce the concept oftechnology scurves and explain how it can be used.
How disruptive technology is shaping access 2nd november 2016 0 0 0 0 0 it is not hard to see that the accessible and assistive technology industry is undergoing a period of intense change, but perhaps the. The digital camera disruption destroyed the film camera industry. Technology scurvesintroduction of discontinuous technology. Jumping the s curve, has just been translated into chinese. Robotics is another exciting innovation when it comes to disruptive technology. Because most existing forecasts are developed over a short and finite time, they fail to incorporate signals that emerge after their creation and are therefore usable for only a short time. It is a flexible agent that perceives its environment and takes the. The idea factory which is about the incredible story of bell labs. One of the most famous concepts in innovation is the innovation scurve, the technology life cycle.
The first step is to decide which of the myriad technologies on the horizon are disruptive and, of those, which are real threats. These disruptive trends are ushering in a new era in which digital technologies are meeting or. Disruptive technologies provides a clear roadmap to assess, respond to and problemsolve. Disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise. It corresponds with capable robotics or robots that have enhanced dexterity, senses, and intelligence. The discontinuity phase appeared when sony and phillips have developed the compact disk and by doing so, disrupted the market and started a new s curve. Over centuries, innovative technologies were developed and opened up new avenues for lifestyle and market transformation. Technology scurves in renewable energy alternatives. To explain the impact of the ebook phenomenon we use. The s curve of innovation is a robust framework that can be used to analyze various industries at their different stages and to explain their successes and failures.
Goes into details of their inventions and the crazy people in a good way who made up bell labs. The term disruptive technologies was first described in depth with this book by christensen. Christensen 1997 notes that the products of a disruptive technology tend to be simpler and cheaper than the established equivalent, they offer lower marginal profits and emerge initially in emerging or. Be cautious of this, especially if this projection suggests that you have a long time to respond to changes. The 5 customer segments of technology adoption back to rogers research, we see that not everyone will immediately adopt a disruptive idea despite obvious benefits. Options abound although they might lack a brouhahaflair. A disruptive technology when introduced is able to do similar things as an existing technology, but has one or more disadvantages that make it less desirable for the existing market. Oct 02, 2015 the ebook is a disruptive technology, and i expect it to follow the same trajectory as so many other disruptive technologies weve seen, such as the iphone its hard to think of the iphone as a disruptive technology with it being the established standard, but it was once disruptive to the cell phone market which was dominated by blackberry. Sep 09, 2015 in subsequent studies, the term disruptive technology has been replaced by disruptive innovation cited in yu and hang 2011, p. There is scattered empirical support for the prem ise and limited theoretical support for vari ous aspects of the sshape curve. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. How disruptive technology is shaping access ns tech. The most important book to learn more about this phenomena is disruptive technologies.
The aim of this paper is to discuss some of the consequences of this development, based on the work of the e books in sweden research project. His first book, the innovators dilemma, articulated his theory of disruptive technology. If we were to graph these groups, wed see the standard bell shape curve. What are the best books on innovative disruption and trends.
Persistence is one of the most important criteria to consider when designing a system for forecasting disruptive technology. Persistent forecasting of disruptive technologies committee. A disruptive technology innovation is an innovation that helps to create a new market and value network and eventually disrupts an existing market. Be cautious of this, especially if this projection suggests that you have a long time to respond to. Furthermore, finer categorization has been proposed, i.
The electronic book, or ebook, is a book that is read on a computer or other electronic device2. A disruptive innovation is an innovation that creates a new market and value network that will eventually disrupt an already existing market and replace an existing product. These disruptive trends are ushering in a new era in which digital technologies are meeting or surpassing the capabilities of humans, even in tasks which do not follow a. Forecasting future disruptive technologies of the national research council nrc was. By using a quicktomaster evaluation and decisionmaking framework structured around the key dimensions of technology, behaviour and data tbd. Overturning conventions and shaking up the marketplace is veteran advertising industry executive jeanmarie drus iconoclastic proposal for replacing businessasusual advertising and marketing philosophies with radical new thinking. Disadvantages disruptive tech current production processes have to adopt new technology or discontinue production customers may resist new technology and therefore the. The broad scope of potential applications for mass spectrometry, from metals to macromolecules. Larry downes is a consultant and author on the impact of disruptive. Society could benefit a lot when it comes to these technologies. Ive seldom, if ever, read a betterwritten career development book.
Second, practitioners who rely on in correct or misleading renditions of disruptiveinnovation theory may be tempted. Is 3d printing disruptive technology technology moves at an extremely fast pace. Pdf disruptiveness of disruption theory researchgate. Jul 12, 2014 business guru clayton m christensens big idea of disruptive innovation has been distorted out of all recognition john naughton sat 12 jul 2014 19. Goes into details of their inventions and the crazy people in a good way who made up. Disruptive innovation is the word attributed to christensen from innovators. This innovation is a select type of intelligence that is exhibited by computers and other machines. Evolution of disruptive technology innova tion theory with the addition of thesp ace sector international journal of space technology management and innovation, 22, 2439, july. For example, they are replacing print media such as books and magazines, changing this industry incredibly and.
Disruptive technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. Advances that will transform life, business and the global economy. How disruptive technology is shaping access 2nd november 2016 0 0 0 0 0 it is not hard to see that the accessible and assistive technology industry is undergoing a period of intense change, but perhaps the impact of that change is only beginning to be apparent. Because disruptive technologies frequently signal the emergence of new markets or market segments, managers must create information about such marketswho the customers will be, which dimensions. Where blue represents the groups of consumer adopting a new technology. The aim of this paper is to discuss some of the consequences of this development, based on. At oreilly medias tools of change for publishing conference in new york this week, book industry dreamers and doers gathered, as they do every year, to learn how to capitalize on the. Jumping the scurve, has just been translated into chinese. Disruptive technologies and their implications for. Dec 17, 20 disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise. Larry downes is a consultant and author on the impact of disruptive technologies. For automation of knowledge work, we received input from rickard carlsson, alex incecushman, alex kazaks, nathan marston, and chad wegner. If you ever find yourself making a projection like curve c, you are almost certainly wrong. Putting the power of disruptive innovation to work.
No company, regardless or size and market position, is immune to disruptive. Disruptive technologies enables forecasting of potential scenarios, implementation of plans, alternative strategies and the ability to handle change more effectively within an organization. Pdf the concept of disruptive innovation has gained considerable currency among practitioners. Today technology is growing and advancing at a very. Smartphones are the most successful and popular consumer electronics product in history of technologies. In other words, seagate has survived although following the sustaining innovation curve. A disruptive technologyinnovation is an innovation that helps.
Because most existing forecasts are developed over a short and finite time, they. Business guru clayton m christensens big idea of disruptive innovation has been distorted out of all recognition john naughton sat 12 jul 2014 19. Ideal attributes of a disruptive technology forecasting system. Exhibit 2 for a detailed example of 3d printing as a disruptive technology and its economic effects. Innovation strategy and management books by clayton. Report on disruptive technologies for years 20202030.
Books starting with the classic the innovators dilemma, clayton christensen has written some of the most insightful, influential, and talkedabout business books of the past 20 years. One of the first books to make a splash in the disruptive marketing space has to be blue ocean strategy. Jan 10, 2014 the five most disruptive innovations at ces 2014. The broad scope of potential applications for mass spectrometry, from metals to macromolecules, positions this technology for even greater disruptive impact in the future. Authors will go digitalfirst and the most successful will land a traditional book deal.
Jan 04, 2018 disruptive technologies and new economic models. Mckinsey global institute, may 20, disruptive technology. Theory of disruptive innovation was developed by christensen 1997. Disruption report card a proprietary score card evaluating the disruptive potential of your business opportunity, including an assessment of disruptive strengths and weaknesses. Jan 20, 2012 if you ever find yourself making a projection like curve c, you are almost certainly wrong. When new technologies cause great firms to fail, defines a disruptive productprocess not as a totally radical, cutting edge. This will help you understand the theory behind disrupti. Disruptive technologies and their implications for economic.
How, then, is the development of the ebook going to disrupt this process, if it is, indeed, a disruptive technology. Smartphones are rapidly replacing many products in a variety of industries. Multifunctional capabilities make them extremely popular, and smartphones do more while costing less. Disruptive technologies are innovations that help create new markets and eventually go on to disrupt an existing market and value networks, displacing an earlier technology.
Disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at. An intellectual history and directions for future research article pdf available in journal of management studies june 2018 with 7,078 reads how we measure reads. This has been a bestseller since its initial publication more than 15 years ago and it continues to be the touchstone book when folks talk about the idea of turning industries and markets on their ear and how to do it. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically. May 08, 2017 digital disruption scurve the digital disruption scurve from mckinsey below clearly illustrates what established companies must understand and accept, before they are likely to undertake legitimate transformation and shake off the great digital illusion they might be under right now. Emerging technologies are technical innovations that breach new territory in a particular field. Advances that will transform life, business, and the global economy mckinsey global institute were our experts in mobile internet technology. New robots can perform tasks that were previously thought to be too hard or expensive to automate. This framework, which operates alongside the bass model, is used to determine performance in regards to. Emerging and disruptive technologies of an application that has been disruptive in microbiology. Christian sandstrom holds a phd from chalmersuniversity of technology, sweden. Overturning conventions and shaking up the marketplace is veteran advertising industry executive jeanmarie drus iconoclastic proposal for replacing businessasusual advertising and.
It takes the intelligent business use of smart technology. The ebook is a disruptive technology, and i expect it to follow the same trajectory as so many other disruptive technologies weve seen, such as the iphone its hard to think of the iphone as a. A disruption happens when new products and services create a new market and, in the process, significantly weaken, transform or destroy existing product categories, markets or industries. However, particularly when it comes to adoption, technology seems to only inch forward sometimes. The book is so good, that even after having read it multiple times. This has been a bestseller since its initial publication more than 15 years ago and it continues to be the touchstone book when folks talk about the idea of turning industries and markets on their ear. Disruptive technologies a disruptive technology is a technology or innovation, which is initially a combination of niche technologies or innovative ideas to create a high end product or service, typically. Leveraging her proprietary scurve of learning and personal disruption frameworks, along with wlj. As more of the economy is digitizedfrom medicine to manufacturingindustries will hop on an exponential curve and be similarly disrupted. The ebook and its associated technology have emerged as a disruptive technology over the past ten years. Chapter 14 the electronic book as a disruptive technology.
Evolution of disruptive technologyinnova tion theory with the addition of thesp ace sector international journal of space technology management and innovation, 22, 2439, july. Furthermore, finer categorization has been proposed. Christensen 1997 notes that the products of a disruptive. Armstrong shares exactly how to stay ahead of disruption curve. Whereas experience curves refer collectively to many sources. He writes and speaksabout disruptive innovation and.
He contends that this shift in thought will better position new and established products, brands. If disruptive technology will be available then potential impact on hardware could be. Feb 10, 2016 the most important book to learn more about this phenomena is disruptive technologies. In subsequent studies, the term disruptive technology has been replaced by disruptive innovation cited in yu and hang 2011, p. Disruptive products p2 replace existing ones p1 in a pattern like this.